​Ettika came to life with a few meaningful words in mind: Give. Wear. Stack. Love. Ettika designer, Joey Rafaeli feeds his design drive with daily inspirations and delights soaked up while living the sunny Los Angeles lifestyle. From the sandy beaches of Malibu, to the neon bright sparkling city lights of Tinseltown, the designers naturally incorporate a kiss of the LA laid-back-luxe lifestyle into each inspired piece.